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vilma & jimmy
Glad U Ask
The ad must have something to say.
Before the shooting day, we should be able to answer at least one question:
What do we want the viewer to remember from this?
It could be a product feature. A feeling. A promise. A way of doing things. Or just one really simple idea.
The promotional video can show
quite a lot
We don't want to make the same video for every company with a different logo. A product might need 20 seconds of carefully constructed visual world. A service might work better through people and a story. A campaign might need one main video and several shorter versions of it for different channels. And sometimes the simplest idea is the best.
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